Gabrielle Ray – Fashion Postcards – The Daily Mirror – Tuesday 15th March 1910
FASHION POSTCARDS.
How Pictures of Actresses Are Used as Models for Dresses.
How is the woman who cannot afford the fancy prices of the great dressmakers to dress fashionably?
The great difficulty of the thousands of women who design their own dresses has always been to keep up with the constant changes of fashion.
Frequent visits to the theatre are one of the best ways, for it is well known that actresses are always up to date in dress, and the germ of a new fashion is often seen behind the footlights before it has been heard of elsewhere.
But many women cannot go often to theatres.
Yesterday a well-known woman-artist who lives in the country told The Daily Mirror the latest way to get knowledge of the newest fashions at an infinitesimal cost. Incidentally she disclosed why it is that the greater number of actresses’ picture postcards are bought by women.
“Every new fashion is at once reflected on the stage, even if it does not originate there,” she said.
“The actress who wears it is at once photographed. The photograph is at once reproduced by the picture postcard people.
“The town girl goes to the theatre and delights in the pretty hats of Lily Elsie, the quaint dresses allotted to Gabrielle Ray, the muff worn by Marie Lohr.
“Then she rushes to buy a picture postcard and sets to work to model her clothes on the same idea, or gets her dressmaker or milliner to copy the style to the best advantage.”
“Generally Lily Elsie and Gabrielle Ray easily lead as favourites with the modern girl,” The Daily Mirror was told. “Ellaline Terriss and Marie Lohr are also great favourites.
The Daily Mirror – Tuesday 15th March 1910
Staging Fashion, 1880-1920: Jane Hading, Lily Elsie, Billie Burke
Staging Fashion, 1880-1920: Jane Hading, Lily Elsie, Billie Burke (Bard Graduate Center for Studies in the Decorative Arts, Design & Culture) (Bard … for Studies in the Decorative Arts(YUP)) Paperback – Illustrated, 31 Mar. 2012
Eric Loder – The Tatler – Wednesday 26th October 1938
Major and Mrs. Eric Loder have, since the picture was taken arrived back in London. She was the widow of the late Sir Mortimer Davis.
The Tatler – Wednesday 26th October 1938